Focus means
understanding what your priorities are in any given hour, day, month, quarter
or year. Without focus, it's easy to
wander – it's easy to become reactive instead of proactive – it's easy to fail. ~Dave Kerpen
I've written
about focus before, but it's so critical someone could dedicate an entire blog
to the topic. The quote I chose this week comes from a paragraph in a blog by Dave Kerpen. Here's the paragraph in its
entirety.
Focus means understanding what your
priorities are in any given hour, day, month, quarter or year. Focus means
knowing what's most important - product, service, hiring, fundraising, sales or
innovation, and then concentrating on that one thing. Focus means knowing
what's not as important in any given time period. Without focus, it's easy to
wander - it's easy to become reactive instead of proactive - it's easy to fail.
With focus and determination, you and your team will understand what's most important,
and help you execute - to success.
Have you ever tried to follow someone who's wandering? Maybe you've been driving somewhere and
you're trying to follow another driver who doesn't have precise directions and
is trying to find the destination by instinct.
Or, speaking from experience, your dog gets lose in a large city park
and darts back and forth and around in unexpected places. The point is, it's not easy to follow someone
who's wandering, it's frustrating, and many times it feels like a real waste of
time.
Focus is a way of being, it's constantly making judgments,
it's being intentionally proactive and not reactive. It means you understand what your priorities
are at any given moment.
Years ago I was the director of marketing for a college. We not only led the college's external
marketing efforts but we also served as a resource for other internal
departments. We did our best to provide
responsive customer service to our colleagues.
However, after enduring much frustration I had to change this policy for
one of the vice presidents. I discovered
that he was a wanderer. He would come to
us with a request and we'd jump right on it.
We'd get it completed, sometimes in record time, and when I'd deliver
the completed product he would actually sometimes say, "What's this for?" In his wandering style of leadership he would
have already moved on to another idea, I think sometimes within hours, but
failed to let us know. The new policy I
established for this VP was that we would begin his requests only after he
asked for the same thing at least three times.
That would be our indicator that he wasn't "wandering" and actually had
some focus.
Establishing and communicating priorities (aka: providing
focus) is a crucial part of leadership. With so many opportunities,
possibilities, and options available to all organizations today, it takes very
little for some of us to start wandering.
Does your team know what's most important? Do they know what's most important this
year? This quarter? This month?
This day? Yes, even this
hour? Or are you wandering?
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