The absence of predictability makes everyone more
cautious. People tend to prioritize
safety over speed. ~Dov Seidman
I had a bit of an epiphany this past week. Over the past few years more and more people
have been suggesting and arguing that strategic planning is no longer relevant
or helpful. Many times the argument is predicated
on the belief that because we live in a period of ridiculously rapid change,
that trying to "plan" or develop a "plan" is of little use.
Given that a good chunk of my work is in strategic planning,
I've been contemplating this entire idea and approach to organizations. Is it time for a change? Maybe, but I certainly wouldn't throw the
baby out with the bathwater. Here's
why.
One thing that nearly all authors, theorists, researchers
and consultants agree upon is that trust is more critical now than it has ever
been. That's because the higher the
degree of trust, the more quickly an organization can respond to change. As Dov Seidman so appropriately states, "people
tend to prioritize safety over speed." If people don't feel safe, or don't fully trust their leader, they are
going to be more cautious and therefore adapt to change more slowly.
Trust is beyond critical.
It's vital to survival if our organizations are going to keep pace with
the rate of change in the breakneck race in which we are all participating, by
choice or by default. Again, read a
number of authors who claim to be an authority on creating trust and one of the
commonly repeated key attributes of trust: predictability. Are you predictable? Without it, you are going to struggle to
generate trust.
Here's where the epiphany comes in…focused, clearly
articulated strategic plans demonstrate predictability. A strategic plan is a tool that can generate
predictability, therefore trust, which in turn will enable organizations to
turn on a dime. A good strategic plan isn't irrelevant; in fact, it could accelerate your
ability to adapt to change.
Maybe our strategic plans need to change. Maybe they've been too complicated, too
detailed and too static. Maybe they need
to focus more on establishing unquestionable clarity of the mission, vision and
values. Maybe they need to emphasize
priorities more than quantifiable goals so in the midst of change we don't lose
sight of the direction by getting lost in the muck and mire of formulas and
decimal points. And maybe strategic
plans need to communicate how we will
make decisions as opposed to what
specific decisions we will make so we will be trusted when uncertainty sneaks
around the corner.
For the sake of full disclosure, I'm
somewhat of closet statistician and numbers geek myself. I'm frequently quoting Drucker, "if you can't
measure it, you can't manage it." So not
holding quite as tightly to the "measurement" piece of a strategic plan is a
paradigm shift for me, personally. But,
using a strategic plan to establish predictability, and therefore, trust, makes
a whole lot of sense to me. Maybe it
shouldn't be a strategic plan but a
strategic direction.
How will we be predictable in 2013 so we can create the trust we'll need to maneuver through the unpredictable changes certain to occur in the next year? Is our strategic direction irrefutably clear?